PLUS You’ll Get [Extra Content] To Help You [Get This Extra Benefit]

Does your bonus come with extra material to help your users use the content?

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This could be worksheets, templates, examples, or specialised content that solves a very specific getting-started problem (e.g. ’10 opening lines to make sure they don’t put the phone down’ for a bonus about sales calls).

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If you’ve got it, sell it here.  If not, just delete this section.

[Headline With The Biggest Benefit Of Your Bonus]

Terms of Service

Privacy Policy

[Sub-headline With An Extra Related Benefit]

Hey,

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This is [your name], and I’ve been [show your authority and experience, e.g. ‘growing award-winning marrows for over 20 years’], and I’d like to make sure you DON’T buy a copy of [the bonus you’re giving out].

(Yes, you’ve stumbled onto an anti-sales-letter. Novel, right?)

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It’s not because it can’t help you.

If you [want to do the thing the bonus helps you with], I’m confident you’ll consider it one of the best things you’d ever bought.

And that’s because it does what [your target market] wants:

[The Best Benefit Of Your Bonus]

Here you want to explain why your bonus is a great stand-alone product.

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Start with the problem. Why is this causing your prospects pain?

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Now talk about your own experience and show how that led you to solve the problem (e.g. ‘I spent 2 years of my life doing this, but I don’t regret it... because that meant I discovered the 5 things I had to do to get finished fast’)

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Then talk about what your life is like now you have this solution.

We Could Have Kept This To Ourselves... But Over [X] Customers Are Glad We Didn’t

That’s why we packaged it up.  It’s on sale for [price] here, and it’s been pretty popular:

“Donec efficitur justo porta urna rutrum pharetra. Ut tincidunt quis risus in elementum. Quisque a facilisis metus. Mauris aliquam neque vitae laoreet dapibus. Suspendisse potenti. Nullam eget porta nibh. Integer id quam ut justo faucibus imperdiet.”

Jonathan Smith

CEO at Company Name

“Donec efficitur justo porta urna rutrum pharetra. Ut tincidunt quis risus in elementum. Quisque a facilisis metus. Mauris aliquam neque vitae laoreet dapibus. Suspendisse potenti. Nullam eget porta nibh. Integer id quam ut justo faucibus imperdiet.”

Jonathan Smith

CEO at Company Name

“Donec efficitur justo porta urna rutrum pharetra. Ut tincidunt quis risus in elementum. Quisque a facilisis metus. Mauris aliquam neque vitae laoreet dapibus. Suspendisse potenti. Nullam eget porta nibh. Integer id quam ut justo faucibus imperdiet.”

Jonathan Smith

CEO at Company Name

Every One Of These People Paid [Price]... But You Must NOT Do The Same

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They’re easily worth [price]. They’re easily worth far more than that – most [your target audience] will [make more than that back/save far more than that in time] the first time they use it.

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But – and this is important – do NOT buy it.

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Because we want to send you a copy for free.

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There is a small string attached, which I’ll get to shortly, but before I do, please understand: you can have a copy of this [product] with no future commitment. It is not conditional

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It’ll be yours to keep forever.

Here’s What’s Going To Happen When You Look Inside

and here’s where to explain a bit more about why this is special.

You’ll get this key benefit... 

and here’s where to explain a bit more about why this is special.

You’ll get this key benefit... 

and here’s where to explain a bit more about why this is special.

You’ll get this key benefit... 

and here’s where to explain a bit more about why this is special.

You’ll get this key benefit... 

and here’s where to explain a bit more about why this is special.

You’ll get this key benefit... 

and here’s where to explain a bit more about why this is special.

You’ll get this key benefit... 

Chapter-By-Chapter Breakdown

Your Catchy Title

Use this spot to talk about the special stuff they’ll find in this chapter.  Why is it good?  How will it help them?  What are the big benefits of the information here?  Ideally you want each chapter to sound like it can solve one of their problems.

Chapter 1

Your Catchy Title

Use this spot to talk about the special stuff they’ll find in this chapter.  Why is it good?  How will it help them?  What are the big benefits of the information here?  Ideally you want each chapter to sound like it can solve one of their problems.

Chapter 2

Your Catchy Title

Use this spot to talk about the special stuff they’ll find in this chapter.  Why is it good?  How will it help them?  What are the big benefits of the information here?  Ideally you want each chapter to sound like it can solve one of their problems.

Chapter 3

Your Catchy Title

Use this spot to talk about the special stuff they’ll find in this chapter.  Why is it good?  How will it help them?  What are the big benefits of the information here?  Ideally you want each chapter to sound like it can solve one of their problems.

Chapter 4

Your Catchy Title

Use this spot to talk about the special stuff they’ll find in this chapter.  Why is it good?  How will it help them?  What are the big benefits of the information here?  Ideally you want each chapter to sound like it can solve one of their problems.

Chapter 5

Your Catchy Title

Use this spot to talk about the special stuff they’ll find in this chapter.  Why is it good?  How will it help them?  What are the big benefits of the information here?  Ideally you want each chapter to sound like it can solve one of their problems.

Chapter 6

All This Is Practically Yours Already

There’s just one thing to do before it’s winging its way to your inbox, with no commitment attached.

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We’d like you to sign up for [your newsletter].

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Because yes, [the topic of your bonus] matters. But so does everything else.

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The [example of something you talk about]. The [example of something else].  The [example of something else].

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And [your newsletter] is where we talk about them.

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When you’re a member, then [time]/month you’ll get [number of articles/podcasts/etc] delivered direct to your inbox.

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In the next issue, we’re covering about [topic], and here’s just some of what you’ll get:

• Use these bullets to talk about the amazing value they’ll get in your first issue. 

Find key bits of info you can tease, or talk about templates/worksheets etc if you’ll be including them

• Use these bullets to talk about the amazing value they’ll get in your first issue. 

Find key bits of info you can tease, or talk about templates/worksheets etc if you’ll be including them

• Use these bullets to talk about the amazing value they’ll get in your first issue. 

Find key bits of info you can tease, or talk about templates/worksheets etc if you’ll be including them

• Use these bullets to talk about the amazing value they’ll get in your first issue. 

Find key bits of info you can tease, or talk about templates/worksheets etc if you’ll be including them

In the future, we’ll be covering [topic], diving into [topic], and explaining why [topic] isn’t as complicated as you think.

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And what does this cost?

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Just [price]/month.

[Price] Measly Dollars, For Which You’ll Get The Skills And Knowledge Of [A Multi-Million Dollar Copywriter] Sent To You Direct, Like A King

And all you need to do is push this button now:

And when you do, here’s what will happen:

• You’ll immediately get your copy of [bonus title].

• In [5] days, your first monthly subscription of [price] will be taken. If you cancel before this point, you won’t get [newsletter], you won’t pay anything, and [bonus] is yours to keep.

• In [7] days, you’ll get your first issue, and [be able to do something cool with the info]

I’d say ‘we hope you like it’, but we’re confident enough that hope isn’t needed.  You WILL like it, and you’ll be amazed at how much easier [what your prospect wants to improve] becomes.

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You’ll certainly find at least [price] of value in every issue.

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Push the button below now, and we’ll start serving you right away:

All the best,

[Your Name]